Culture
Berner – Marijuana Mania (Episodes 1 – 4)
Check out the mini series by Berner showing some of his strains, the progression of cannabis and taking a look at how some US cities have adapted to legalization. Take a tour and see what happens when big business meets culture like never before.
Executive Producer: Berner.
Produced by: Northbound Films.
Who Is Berner?
Berner (rapper)
| Berner | |
|---|---|
| Birth name | Gilbert Milam Jr. |
| Also known as | Berner |
| Genres | Hip hop |
| Occupation(s) | Rapper, entrepreneur |
| Years active | 2007–present |
| Labels | Taylor Gang Records, Bern One Entertainment |
| Associated acts | |
| Website | marijuana |
Gilbert Milam Jr., better known by his stage name Berner, is a Mexican American rapper and entrepreneur from San Francisco, California. Since 2012, he is a touring recording artist signed to Taylor Gang, the label run by Wiz Khalifa. Berner has released 16 albums, several of which have charted on Billboard‘s “Top R&B/Hip Hop Albums” chart. Berner has also become a fashion and marijuana industry entrepreneur with his own medical marijuana dispensaries, Cookies SF, Collective Efforts, and H2C Cookies 707; he also owns two lifestyle clothing companies: FreshKo and Cookies. He also runs a line of “hemp water” named Hemp20, produces the Marijuana Mania TV series.
Business career
Berner ran a cannabis club from age 18 to 25; after meeting Wiz Khalifa, the latter heard Berner’s release with Equipto, and signed him under the Taylor Gang.[2] Berner has two lifestyle clothing lines, FreshKo and Cookies.[2]
Berner opened a clothing and lifestyle store in San Francisco called “Cookies”, selling items such as lunch bags, duffle bags and “smell proof” backpacks. He is associated with the “Cookie Family” of marijuana geneticists, who produce strains common in California, such as “Girl Scout Cookies” and “Sunset Sherbet”.[4][5][6]
In response to the widespread social media crackdown of accounts dedicated to marijuana, Berner and Weedmaps have partnered to launch an “Instagram of Marijuana” on Marijuana.com. Berner serves as its Executive Director and brand ambassador. Responding to the closure of his Instagram account, he stated: “I was fortunate enough to get my account back but many other community members have not been so lucky…Marijuana.com will unite and bring our people together”.[7]
Weedmaps co-founder and CEO, Justin Hartfield commented: “[Berner] is deeply passionate about marijuana legalization”.[7]
Berner is also launching two apps (one of which is in distribution negotiations with Universal), he is filming the Marijuana Mania video series (also a marijuana strain), and sells organic vitamin water, Hemp 20 (hempseed-infused);[8][9] he also owns stakes in companies such as manufacturer California’s Finest. His marketing projects gross over $10 million annually.[10][11]